2024年巴黎奥运会开幕式于北京时间7月27日凌晨01:30于塞纳河畔拉开帷幕，全球体育迷的热情被再次点燃。回望不久前的北京冬奥会，不仅有激动人心的赛事，还有那些幕后默默付出的品牌。国货彩妆品牌ZFC以其卓越的专业底妆实力，成为冬奥会开幕式的璀璨之选，与全球观众共同见证了这一历史时刻。
The Paris 2024 Olympic Opening Ceremony commenced along the Seine River at 1:30 AM Beijing Time (July 26, 7:30 PM local time) on July 27, reigniting global passion for sports. Reflecting on the recently held Beijing Winter Olympics, we recognize not only thrilling competitions but also the dedicated brands operating behind the scenes. ZFC Cosmetics—China’s premier professional makeup brand—earned distinction as the Official Makeup Artist of Choice for the Winter Games’ opening ceremony, joining global audiences in witnessing this pivotal moment in history.
ZFC，一个拥有20年专业底妆经验的国货品牌，凭借深厚行业积淀和不断创新的精神，赢得了2022年北京冬奥会开幕式的赞助彩妆品牌荣誉。在开幕式上，ZFC彩妆不仅为志愿者团队、举牌姑娘等提供了精致、持久的妆容支持，还根据冬奥会开幕式的妆容要求和特点，特别匹配了包含ZFC销量破2000万件的经典粉底膏：ZFC魅师无痕粉底膏、ZFC魅师双色眼部遮瑕液在内的多款彩妆产品，确保每位参与者在璀璨灯光下都能展现出最佳状态。现场使用者对于ZFC的彩妆产品尤其底妆类产品，给予了好评认可——不仅防水防汗、12小时持妆，在佩戴口罩的情况下也不易脱妆。
ZFC, a Chinese national brand with 20 years of professional experience in base makeup, became the sponsor brand for the opening ceremony of the 2022 Beijing Winter Olympic. At the opening ceremony, ZFC makeup not only provided exquisite and long-lasting makeup support for volunteer teams, sign-holding girls, etc., but also specially matched a variety of makeup products in accordance with the makeup requirements and characteristics of the Winter Olympics opening ceremony. These products include ZFC's classic foundation creams with sales exceeding 20 million units: ZFC Traceless Foundation Cream and ZFC 2 COLOURS EYE CIRCLE COVER LIQUID, ensuring that every participant could show their best in the brilliant lights. Users at the scene spoke highly of ZFC's makeup products, especially the base makeup products, noting that they are water-resistant and sweat-proof, can last for 12 hours, and are not easy to come off even when wearing masks.
经济下行、行业竞争愈发激烈。当大多数同行业国货品牌在缩减产品和支出情况时，ZFC坚持品牌塑造之路，2024年提出了品牌升级战略，以全新品牌广告语“不见底妆只见美”拉开升级序幕，更斥资打造首个冠军代言天团。邀请了6位世界冠军作为品牌及产品代言人。他们的加入，不仅提升了品牌的知名度，更传递了积极向上、追求卓越的品牌精神。这些冠军身上所赋予的体育精神，也与ZFC彩妆的卓越品质相得益彰，共同诠释“美丽与实力并存”的品牌追求。
Amidst economic downturn and increasingly fierce industrial competition, while most domestic brands in the same industry are cutting down on products and expenditures, ZFC has adhered to the path of brand building. In 2024, it put forward a brand upgrading strategy, kicking off the upgrading process with the new brand slogan ‘ONLY BEAUTY IS SEEN’ . Moreover, it has invested to create the first champion endorsement team, inviting 6 world champions to serve as brand and product spokespersons. Their participation has not only enhanced the brand's popularity, but also conveyed the brand spirit of positivity and pursuit of excellence. The sportsmanship embodied in these champions complements the outstanding quality of ZFC cosmetics, jointly interpreting the brand's pursuit of‘the coexistence of beauty and strength’.